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Why a Swedish price comparison site is suing Google

A Swedish price comparison site has launched a billion-euro lawsuit against Google, in a row over search results.

Why a Swedish price comparison site is suing Google
Swedish company PriceRunner accuses Google of manipulating search results. Photo: AP Photo/Michel Euler

PriceRunner said on Monday it was suing tech giant Google for 2.1 billion euros ($2.4 billion) for promoting its own shopping comparisons in search results.

Europe has cracked down on the business practices of Big Tech in recent years, while the EU is moving forward with legislation to tighten regulation.

US behemoths are facing facing fines and legal challenges in many European nations.

The Swedish tech startup said it expected the “final damages amount of the lawsuit to be significantly higher”, given that “the violation is still ongoing”.

Chief executive Mikael Lindahl said the lawsuit was also a fight “for consumers who have suffered tremendously from Google’s infringement of the competition law for the past fourteen years and still today”.

The Swedish tech startup filed its suit with the Patent and Market Court in Stockholm after the European Union General Court ruled that Google “breached EU antitrust laws by manipulating search results in favour of their own comparison shopping services”.

In November, the EU court upheld a 2.4-billion-euro fine the European Commission had slapped on Google in 2017, saying results from Google’s own comparison service were “displayed in a more eye-catching manner”.

PriceRunner said it was seeking damages for profits it lost in Britain since 2008 as well as in Sweden and Denmark since 2013.

PriceRunner said Google had a “monopoly-like position” within the European Economic Area (EU plus Iceland, Liechtenstein and Norway), with over 90 percent of the market share for internet search engines.

The price comparison site is based in Sweden but also operates in Denmark, Norway and the UK. It has previously said it plans to expand to more countries.

In November, Swedish fintech Klarna bought PriceRunner for an undisclosed sum, with media reports putting the price at over $1 billion.

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BUSINESS

Huawei takes Sweden to court over 5G ban

Chinese tech giant Huawei has initiated arbitration proceedings against Sweden after the Nordic country banned it from rolling out 5G.

A technician stands at the entrance to a Huawei 5G data center at the Guangdong Second Provincial General Hospital in Guangzhou, in southern China's Guangdong province, Sunday, Sept. 26, 2021. The hospital in southern China's Guangdong Province is using 5G and IoT technologies to collect, transmit and monitor more data in real time, allowing healthcare workers to provide better medical service for patients. (AP Photo/Ng Han Guan)
Sweden in 2020 banned network operators from using Huawei equipment in the buildup of 5G infrastructure. Photo: AP Photo/Ng Han Guan

“The Swedish authorities’ decision to discriminate against Huawei and exclude it from the 5G rollout has significantly harmed Huawei’s investment in Sweden, in breach of Sweden’s international obligations,” the Chinese company said in a statement to AFP.

The company had therefore “initiated arbitration proceedings” under the World Bank Group’s International Centre for Settlement of Investment Disputes (ICSID) “against the Kingdom of Sweden following a number of measures taken by the Swedish authorities targeting directly Huawei’s investments in Sweden and excluding Huawei from the rollout of 5G network products and services in the country,” Huawei added.

Huawei did not specify what damages it was seeking, but according to public broadcaster SVT, the initial sum sought was 5.2 billion Swedish kroner ($550 million), but it could end up being much higher.

Following the UK in mid-2020, Sweden became the second country in Europe and the first in the EU to explicitly ban network operators from using Huawei equipment in the buildup of the infrastructure needed to run its 5G network.

Sweden also ordered Huawei to remove already installed equipment by January 1st, 2025.

After an appeal from Huawei a Swedish court confirmed the decision by Sweden’s Post and Telecom Authority in June 2021.

The decision strained relations between Sweden and China, with Beijing at the time warning that PTS’s decision could have “consequences” for the Scandinavian country’s companies in China, prompting Swedish telecom giant and Huawei competitor Ericsson to fear retaliation.

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